✦

AI Authority Intelligence · Now in Beta

Your business has
an authority score.
AI uses it.

Search engines and AI systems quietly score every business. That score determines whether you get recommended - or skipped. OG01 measures it, tracks it, and tells you exactly how to climb.

Get Your Authority Rating → See How It Works

72%

Score below Tier W

48hr

Rating delivery

Smart Card modules

Authority Rating

● Live

Score

Tier E · Emerging

barrebody.com.au

6 points from Tier D

Search Intelligence

Brand Intelligence

AI Readiness

AI Risk

✦

Ruby: Add FAQ schema to your homepage - this single change could push your AI Readiness score to Tier D.

The Problem

AI systems are
making decisions
about your business.

Without your input. Based on signals you didn't know existed. Here's what they see when they look at most businesses.

⚠

No structured dataAI systems can't interpret what your business does, where it operates, or what it specialises in.

🔀

Inconsistent brand signalsYour business name, address, and category are different across 12 platforms. The AI sees 12 entities.

📉

Unknown risk signalsNegative patterns - toxic backlinks, duplicate content, brand conflicts - suppressing your authority score silently.

🕳

No visibility into the gapYou have no way of knowing how AI systems perceive your business, or how far behind your competitors you are.

Authority Distribution

Where businesses currently sit

20%

34%

38%

Where most businesses start

→ Tier W or D

Smart Cards

Five dimensions.
One Authority Rating.

Each Smart Card scores a dimension of your digital authority with signals, competitor benchmarks, and a prioritised action plan.

🔍

Search Intelligence

Structural authority, keyword positioning, competitive search landscape, and technical health signals.

Schema coverage

Partial

Core Web Vitals

Pass

Competitor gap

-12pts

🏷

Brand Intelligence

Entity consistency, brand citation frequency, cross-platform signal alignment, and AI mention tracking.

Entity consistency

3 conflicts

AI citations

Low

Brand authority

Moderate

🤖

AI Readiness

Structured data coverage, content interpretability, topical authority depth, and entity relationship clarity.

FAQ schema

Missing

Topical clusters

2 of 8

Entity markup

Incomplete

⚠

AI Risk

Toxic link profiles, duplicate content, brand conflicts, negative sentiment patterns, and suppression signals.

Toxic links

14 found

Duplicate content

3 pages

Sentiment risk

Low

How It Works

Intelligence delivered.
Actions clear.

Submit your URL

Enter your website address. Takes 60 seconds. No credit card required.

OG01 scans your authority

We analyse hundreds of signals across Search, Brand, AI Readiness, Risk, and competitive positioning.

Your Rating delivers in 48 hours

Your full Authority Rating, five Smart Cards, and a prioritised action plan arrive in your inbox.

Ruby tells you what to do

Ruby AI interprets your results and ranks every action by impact. Most valuable fixes first, always.

Track your authority monthly

OG01 monitors your score, competitor movement, and new risk signals every month.

✦

Ruby AI

Analysing your authority

Your AI Readiness score is 8 points below Tier D. The single highest-impact action is adding FAQ schema markup to your homepage and service pages. This is a 2-hour implementation task.

Priority action: Add FAQ schema to /homepage, /services, and /about - estimated +9 AI Readiness points.

Fix entity conflicts (3)

Add FAQ schema

Disavow 14 links

Build topical clusters

Complete Google Profile

Add LocalBusiness schema

Authority Ladder

Which tier is your
business in?

Most businesses are at Tier W or D. The gap between where you are and where AI systems start recommending you isn't that far - if you know what to fix.

Market Authority

AI consistently recommends you. The definitive answer in your category.

90–100

Strong Authority

Consistently recommended. Competitive across most searches.

80–89

Emerging Authority

Visible and competitive in your niche. Clear progress.

60–79

Developing Presence

Visible but not authoritative. Often skipped in AI answers.

40–59

Weak Authority

Significant structural gaps. High risk signals present.

0–39

Beta testers already in the platform

Northern Light Candle Co.

Always Check Your Builder

Northern Light Candle Co.

Always Check Your Builder

Bean Ninjas

Kirra Services

Worklaw

Pimp My Salad

Son of Drum

Barre Body

"We finally understand how AI systems score us - the entity fix alone was worth it."

Karryon

"OG01 showed us exactly which signals were holding our authority back."

Honeybee Toys

"Ruby's action plan was clearer than any SEO audit we've ever received."

Avantix

"Our AI Readiness score was 48. Three weeks later it's at 71."

Northern Light Candle Co.

"I had no idea our brand appeared three different ways online. Now it doesn't."

Always Check Your Builder

"The Authority Rating told us more in 48 hours than a year of analytics reports."

Beauticate

"Went from Tier W to Tier E in six weeks. Working on Tier D now."

Barre Body

"We finally understand how AI systems score us - the entity fix alone was worth it."

Karryon

"OG01 showed us exactly which signals were holding our authority back."

Honeybee Toys

"Ruby's action plan was clearer than any SEO audit we've ever received."

Avantix

"Our AI Readiness score was 48. Three weeks later it's at 71."

Northern Light Candle Co.

"I had no idea our brand appeared three different ways online. Now it doesn't."

Always Check Your Builder

"The Authority Rating told us more in 48 hours than a year of analytics reports."

Beauticate

"Went from Tier W to Tier E in six weeks. Working on Tier D now."

Pricing

Start with authority.

One price. No hidden fees. Cancel anytime.

Standard

Founding 200 Save up to $2,400/yr

Starter

Monitor

For businesses just discovering their authority

/mo

Save $480/year vs standard

✓Authority Rating (0–100)

✓2 Smart Cards

✓Monthly drift report

✓Ruby AI (basic)

✓1 domain

Get Started →

AI visibility
intelligence. Monthly.

What search engines and AI systems see when they look at your business - and what to do about it.

Foundation · March 2026 · 8 min read

What is Digital Authority and Why Does It Matter in 2026?

Most businesses focus on traffic. The ones getting recommended by AI systems focus on authority - the underlying signals that determine whether AI systems recommend you to strangers who have never heard of you.

Think of it like a credit score. Google, ChatGPT, and every AI system constantly scans signals about your business and forms a quiet judgement about whether you are worth recommending. That judgement is your digital authority.

Read full article →

"Digital authority is the composite signal that AI systems use to decide whether your business is worth recommending to strangers who have never heard of you."

There are two kinds of businesses. Businesses that are visible - they have a website, they show up sometimes. And businesses that are authoritative - AI systems recommend them unprompted, to strangers, for free.

Traffic is linear - you pay for a campaign, traffic goes up, you stop paying, it drops back down. Authority compounds. Every piece of content you publish performs better. Every search you're relevant for, you rank higher, automatically.

AI Search · March 2026 · 6 min

How ChatGPT and Google AI Decide Which Brands to Recommend

When someone asks an AI assistant which brand to trust, the answer isn't random. It follows authority signals - a set of digital footprints that most businesses don't know exist. Here's what they are.

Signal 1

Structured Data

Schema markup that tells AI exactly what your business does and where

Signal 2

Entity Consistency

Your name, address and category matching across every platform

Signal 3

Third-Party Trust

Credible external sources linking to and mentioning your business

Signal 4

Competitive Position

Your authority score vs competitors in your exact category

Entity confusion is the single most common reason businesses get skipped. If your name appears differently across platforms - the AI sees three different entities. None as authoritative as one consistent, well-defined entity would be.

Read full article →

Authority Score · Feb 2026 · 5 min

The OG01 Authority Ladder: Which Tier Is Your Business In?

OG01 scores authority from 0–100 and places every business on a five-tier ladder. Most businesses don't know which tier they're in - or that the ladder even exists.

M Market Authority 90–100

S Strong Authority 80–89

E Emerging Authority 60–79

D Developing Presence 40–59

W Weak Authority 0–39

72% of businesses land at Tier W or D. Not because they're doing anything wrong - because nobody has shown them what authority signals look like.

Read full article →

More coming monthly:

Entity signals explained Schema for AI visibility Brand Intelligence deep dive AI Risk signals OG01 AI Visibility Index

View all on og01.ai →

FAQ

Questions
answered.

Still curious? Email hello@og01.ai

Get Your Authority Rating →

What is an OG01 Authority Rating?+

A score from 0–100 reflecting your digital authority across Search Intelligence, Brand Intelligence, AI Readiness, and AI Risk. Placed on a five-tier ladder from Tier M to Tier W. Ruby AI tells you exactly what to do to move up.

How is this different from SEO tools?+

SEO tools track movement - rankings, traffic, backlinks. OG01 measures authority - the underlying signals that determine whether AI systems recommend you. SEO tools tell you your stock price moved. OG01 tells you your credit rating.

Do I need technical knowledge?+

No. OG01 is built for founders and marketing managers. Where technical changes are needed, Ruby explains exactly what to tell your developer. No translation required.

How long to see results after fixing my score?+

Technical fixes can be indexed in 2–4 weeks. Content and entity improvements take 60–90 days. OG01 tracks movement monthly so you always see progress. In practice — Avantix, one of our methodology clients, achieved 126 position 1 rankings and 123 Google AI Overview citations after a full six-dimension optimisation. Bean Ninjas saw 400% organic traffic growth in 6 months.

What is the Founding 200 program?+

The first 200 members lock lifetime pricing - starting at $49/month versus the standard $89/month. That's $480 to $2,400 saved per year, permanently. Plus early access to every new Smart Card and direct roadmap input.

Authority Basics · Jan 2026 · 6 min read

What is Authority — and why does it determine who AI recommends?

Most businesses think about visibility. Rankings, traffic, impressions. But in 2026, the question that actually determines whether you win new business is different: does AI recommend you? That answer comes down to one thing — authority.

Authority is not the same as visibility

You can have a technically healthy website, rank on page one, and still be invisible to AI systems. That sounds counterintuitive — but it reflects a fundamental shift in how information is surfaced in 2026.

Search engines rank pages. AI systems recommend businesses. The inputs are different. A search engine rewards technical signals and keyword relevance. An AI recommends based on trust, clarity, and what it can confidently say about you as an entity. If those signals are weak or missing, you get skipped — regardless of how good your SEO is.

Authority is what makes an AI system confident enough to recommend you by name — in a voice summary, a chatbot answer, or a generated list of providers.

The six signals OG01 measures

Authority is not a single thing. OG01 measures it across six axes — each one contributing to your overall score and your likelihood of being recommended.

SEO Authority

How well-established your site is in search. The foundation — but not sufficient on its own.

Technical Trust

Page speed, crawlability, schema markup, broken pages. Technical problems signal instability to both search and AI systems.

Content Authority

Whether your content answers questions clearly and completely. AI systems cite sources they trust — vague content gets skipped.

Entity Confidence

How clearly AI systems understand who you are — your name, location, what you do, and how you relate to your industry. Low entity confidence is the most common reason businesses get skipped.

Brand Authority

Off-site presence: mentions, reviews, directories, press. Consistent brand signals across the web build the trust AI needs to recommend you.

AI Visibility

The direct measure — are ChatGPT, Perplexity, and Gemini actually surfacing and citing your business? This is the output all other signals feed into.

Why most businesses score lower than they expect

The businesses that score D or W on OG01 are not bad businesses. They are often well-run, with good products and happy customers. The problem is structural — their digital presence was built for search engines, not for AI systems, and those two audiences have fundamentally different requirements.

The gap is closable. Most D-tier businesses are 15–25 points away from E. That is not a rebuild — it is a targeted set of fixes to entity signals, schema, and content structure. OG01 shows you exactly which ones.

Find out your authority score — free, in under 60 seconds

AI Search · March 2026 · 6 min read

How ChatGPT and Google AI Decide Which Brands to Recommend

When someone asks an AI assistant which brand to trust, the answer isn't random. It follows authority signals — a set of digital footprints that most businesses don't know exist. Here's what they are, how they work, and what you can do about them.

AI recommendation is not search

Search shows a list. AI gives an answer. That difference changes everything about how you need to show up. A search result just needs to be relevant and crawlable. An AI recommendation requires the system to be confident — confident enough to stake its answer on your business being a good fit.

That confidence comes from corroboration. AI systems look for the same information about you in multiple independent places. If they find it consistently — same name, same location, same services, same category — confidence goes up. If signals conflict or are missing, you get skipped for someone clearer.

AI systems do not pick the best business. They pick the business they understand most clearly. Clarity beats quality, every time.

The four signals AI reads before recommending you

Signal 1

Structured Data

Schema markup that tells AI exactly what your business does and where. Without it, AI systems are guessing — and they'll skip you for someone clearer.

Signal 2

Entity Consistency

Your name, address and category matching across every platform. Inconsistency creates multiple conflicting entities — none as trustworthy as one clear, consistent one.

Signal 3

Third-Party Trust

Credible external sources linking to and mentioning your business. Reviews, press, directories — AI systems use these to verify you are who you say you are.

Signal 4

Competitive Position

Your authority score vs competitors in your exact category. AI recommendations are relative — you don't need to be perfect, you need to be clearer than the alternatives.

Entity confusion is the single most common reason businesses get skipped. If your name appears differently across platforms — the AI sees three different entities. None as authoritative as one consistent, well-defined entity would be.

What getting skipped actually costs you

AI-assisted search is now the first stop for a significant and growing share of purchase decisions. When someone asks "who should I use for X in Y area" and you are not in the answer, that is a lost customer you will never know about. No impression, no click, no chance to convert.

Unlike search, where you might be on page two and still get some traffic, AI recommendations are winner-takes-most. The businesses in the answer get the query. Everyone else gets nothing. OG01 measures all four signals and shows you exactly where you stand against competitors in your category.

See how your four signals stack up — free in 60 seconds

Authority Score · Feb 2026 · 5 min read

The OG01 Authority Ladder: Which Tier Is Your Business In?

OG01 scores authority from 0–100 and places every business on a five-tier ladder. Most businesses don't know which tier they're in — or that the ladder even exists. Here's what each tier means, and what it takes to move up.

Market Authority

AI consistently recommends you. The definitive answer in your category.

90–100

Strong Authority

Consistently recommended. Competitive across most searches.

80–89

Emerging Authority

Visible and competitive in your niche. Clear progress.

60–79

Developing Presence

Visible but not authoritative. Often skipped in AI answers.

40–59

Weak Authority

Significant structural gaps. High risk signals present.

0–39

72% of businesses land at Tier D or W. Not because they're doing anything wrong — because nobody has shown them what authority signals look like.

Why letters instead of grades?

The MSEDW system was designed so the letter itself tells you where you stand. M is the market leader. W means you're starting from weak foundations. Every tier has a clear name that describes your actual situation — not a vague letter grade.

What moves you up the ladder?

Each tier gap has a specific set of signals that, when addressed, reliably move scores. The most common jump — W to D — requires fixing entity clarity, schema, and basic AI visibility signals. That alone can shift a score by 15–20 points.

The D to E jump is where most OG01 users focus. It requires consistent off-site brand reinforcement, citable content, and a clean technical foundation. Businesses who complete this jump typically see AI recommendation rates increase significantly within 60–90 days.

See where your business sits on the ladder

Proof of Concept

The OG01 methodology
in the real world.

Before OG01 became a platform, the methodology was battle-tested across Australian businesses. Here is what optimising all six dimensions looks like in practice.

Document Scanning · Australia-wide

126 position 1 rankings.
123 via Google AI Overview.

Avantix is Australia's leading document scanning and digitisation company. After applying the OG01 methodology — schema markup, FAQ content clusters, city landing pages, and topical authority clustering — Avantix now holds 126 position 1 rankings across 145 tracked keywords. 123 of those are cited directly inside Google AI Overview.

Schema Markup FAQ Clusters City Landing Pages Topical Authority Technical SEO

123

AI Overview
Citations

126

Position 1
Rankings

145

Top 3
Keywords

Bean Ninjas · Bookkeeping Services

400%

Organic traffic increase in 6 months

648 keyword position gains. 62% new users. 67% goal completions. Technical SEO and content structure across AU, US, and UK markets.

These results were achieved using the same six-dimension methodology that powers OG01 scoring — before it became a platform. The score tells you where you are. The methodology tells you how to get to results like these.

Data verified via SEMrush · March 2026

Beta Testers

12 Australian businesses testing OG01 before public launch

Northern Light Candle Co.

Always Check Your Builder

Bean Ninjas

Kirra Services

Worklaw

Pimp My Salad

Son of Drum

Northern Light Candle Co.

Always Check Your Builder

Bean Ninjas

Kirra Services

Worklaw

Pimp My Salad

Son of Drum

Northern Light Candle Co.

Always Check Your Builder

Bean Ninjas

Kirra Services

Worklaw

Pimp My Salad

Son of Drum

Northern Light Candle Co.

Always Check Your Builder

Bean Ninjas

Kirra Services

Worklaw

Pimp My Salad

Son of Drum

Beta Tester

Barre Body

"We finally understand how AI systems score us - the entity fix alone was worth it."

Beta Tester

Karryon

"OG01 showed us exactly which signals were holding our authority back."

Beta Tester

Honeybee Toys

"Ruby's action plan was clearer than any SEO audit we've ever received."

Beta Tester

Avantix

"The competitive benchmarking changed how we think about our digital strategy entirely."

Beta Tester

Northern Light Candle Co.

"I had no idea our brand appeared three different ways online. Now it doesn't."

Beta Tester

Always Check Your Builder

"The Authority Rating told us more in 48 hours than a year of analytics reports."

Beta Tester

Beauticate

"Went from Tier W to Tier E in six weeks. Working on Tier D now."

Beta Tester

Bean Ninjas

"Game-changing visibility into how AI search sees our brand internationally."

Beta Tester

Kirra Services

"We didn't realise how invisible we were to AI until OG01 showed us the gaps."

Beta Tester

Worklaw

"Finally a platform that translates complex AI signals into clear, actionable steps."

Beta Tester

Pimp My Salad

"Our authority score improved after following the AI co-pilot recommendations."

Beta Tester

Son of Drum

"As a creative business, understanding AI authority was new to us - OG01 made it simple."

Beta Tester

Barre Body

"We finally understand how AI systems score us - the entity fix alone was worth it."

Beta Tester

Karryon

"OG01 showed us exactly which signals were holding our authority back."

Beta Tester

Honeybee Toys

"Ruby's action plan was clearer than any SEO audit we've ever received."

Beta Tester

Avantix

"The competitive benchmarking changed how we think about our digital strategy entirely."

Beta Tester

Northern Light Candle Co.

"I had no idea our brand appeared three different ways online. Now it doesn't."

Beta Tester

Always Check Your Builder

"The Authority Rating told us more in 48 hours than a year of analytics reports."

Beta Tester

Beauticate

"Went from Tier W to Tier E in six weeks. Working on Tier D now."

Beta Tester

Bean Ninjas

"Game-changing visibility into how AI search sees our brand internationally."

Beta Tester

Kirra Services

"We didn't realise how invisible we were to AI until OG01 showed us the gaps."

Beta Tester

Worklaw

"Finally a platform that translates complex AI signals into clear, actionable steps."

Beta Tester

Pimp My Salad

"Our authority score improved after following the AI co-pilot recommendations."

Beta Tester

Son of Drum

"As a creative business, understanding AI authority was new to us - OG01 made it simple."

Your business hasan authority score.AI uses it.

AI systems aremaking decisionsabout your business.

Five dimensions.One Authority Rating.

Intelligence delivered.Actions clear.

Which tier is yourbusiness in?

Start with authority.

AI visibilityintelligence. Monthly.

What is Digital Authority and Why Does It Matter in 2026?

How ChatGPT and Google AI Decide Which Brands to Recommend

The OG01 Authority Ladder: Which Tier Is Your Business In?

Questionsanswered.

Find out where yourbusiness actually stands.

What is Authority — and why does it determine who AI recommends?

Authority is not the same as visibility

The six signals OG01 measures

Why most businesses score lower than they expect

How ChatGPT and Google AI Decide Which Brands to Recommend

AI recommendation is not search

The four signals AI reads before recommending you

What getting skipped actually costs you

The OG01 Authority Ladder: Which Tier Is Your Business In?

Why letters instead of grades?

What moves you up the ladder?

Get early access.Lock your seat.

The OG01 methodologyin the real world.

126 position 1 rankings.123 via Google AI Overview.

Your business has
an authority score.
AI uses it.

AI systems are
making decisions
about your business.

Five dimensions.
One Authority Rating.

Intelligence delivered.
Actions clear.

Which tier is your
business in?

AI visibility
intelligence. Monthly.

Questions
answered.

Find out where your
business actually stands.

Get early access.
Lock your seat.

The OG01 methodology
in the real world.

126 position 1 rankings.
123 via Google AI Overview.