Search engines and AI systems don't rank businesses randomly.
They evaluate authority signals — structure, trust, entity clarity, and momentum.
OG01 is the first platform that measures all of them.
Traditional search returned lists of links. Keyword relevance won the game.
AI-driven search is different. It generates answers and recommendations based on digital authority signals — structured data, entity clarity, trust patterns, and competitive positioning.
The businesses getting recommended by AI assistants today aren't just ranking for keywords. They've built authority that AI systems recognise, trust, and cite.
Most businesses have no idea where they stand.
Find Out Where You Stand →OG01 analyses the signals surrounding your business and translates them into one Authority Rating — built from five intelligence dimensions.
Every OG01 Authority Rating comes with Ruby AI — your authority co-pilot. Ruby doesn't just tell you your score. She tells you exactly which actions will move it, in what order, and by how much.
No demo. No sales call. No guesswork. Enter your URL and OG01 does the rest.
Digital authority is the composite signal that search engines and AI systems use to decide whether your business is worth recommending. It's built from dozens of factors — how clearly your brand is defined across the internet, how structured your website data is, how consistently you appear in trusted sources, and whether anything is actively working against you.
It matters now because AI-powered search has changed the game. Previously, you ranked by matching keywords. Today, AI systems generate answers and recommendations based on which businesses look credible and authoritative. Businesses with strong digital authority get cited. Businesses without it get skipped — even when they have the better product.
SEO tools track movement — keyword rankings, traffic changes, backlink counts. They tell you what happened. OG01 measures authority — the underlying signals that determine whether your business compounds or stagnates in AI-driven search environments.
Think of it this way: an SEO tool tells you your stock price moved. OG01 tells you your credit rating. One tracks activity. The other measures what compounds.
Your OG01 Authority Rating is a single score from 0–100 that reflects your business's digital authority across four dimensions: Search Intelligence, Brand Intelligence, AI Readiness, and AI Risk.
The score is calculated by weighting and combining these four Smart Card scores. Search and Brand each contribute approximately 30%, AI Readiness contributes 25%, and AI Risk is subtracted as a penalty based on how many vulnerability signals we detect. The result is placed on our five-tier Authority Ladder: Tier D through Tier S.
AI visibility means how likely your business is to appear in answers generated by AI systems — ChatGPT, Gemini, Google's AI Overviews, Perplexity, and others. When someone asks an AI assistant "who is the best [your category] in [your location]", AI visibility determines whether you're in that answer or not.
It's not about being mentioned once. It's about being structurally positioned as a credible, authoritative entity that AI systems consistently recognise and cite.
Technical fixes — like adding missing schema markup, correcting H1 tags, or resolving conflicting brand signals — can be indexed by search engines within 2–4 weeks. Authority signals take longer to compound.
Content and entity-building improvements typically take 60–90 days to reflect in your score. This is why OG01 monitors your authority monthly rather than providing a one-time report — authority is dynamic, and the competitive landscape shifts constantly.
No. OG01 is designed for marketing managers, founders, and business owners — not developers. You enter your URL, Ruby analyses everything, and your Authority Rating is delivered in plain language with prioritised actions.
Where technical changes are recommended (like adding schema markup or fixing meta tags), Ruby explains exactly what needs to happen. You pass the instruction to your developer or web team — no technical interpretation required on your end.
A Smart Card is OG01's modular intelligence report for a specific dimension of your digital authority. Each Smart Card scores one area — Search, Brand, AI Readiness, AI Risk, or Local Authority — and provides the signal data, competitive context, and recommended actions for that dimension.
Together, the Smart Cards feed into your overall Authority Rating. Think of each card as a chapter of your full authority analysis — readable individually, but most powerful when understood as a complete picture.
The Founding 200 is OG01's program for the first 200 businesses to join the platform. Founding members lock their pricing for life (starting at $49/month), get early access to new Smart Cards as they release, and have direct input into the product roadmap.
More importantly, founding members contribute to the first OG01 AI Visibility Index — a cross-industry dataset that becomes a public benchmark. That dataset has genuine value for marketing, positioning, and PR as it develops.
If you're evaluating OG01 now, founding pricing is the most rational time to start. Once the 200 seats are filled, pricing moves to standard rates.
Most businesses focus on traffic. The ones getting recommended by AI systems focus on authority. Here's the difference — and why it compounds.
Read article →AI-generated answers aren't random. They follow authority signals. Here's what those signals are and how to build them.
Read article →From Tier D to Tier S — understanding the five authority tiers and what it takes to climb each one.
Read article →Your Authority Rating. Delivered in 48–72 hours. No demo. No sales call.